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Pirelli, a Pure Consumer Tire Company, focuses on the High-Value tire market and is constantly engaged in developing innovative products to reach the highest levels of performance, safety, quietness, and adherence to road surfaces. Over the years, Pirelli has concentrated on developing, producing, and marketing tires with large rim sizes, unique technical and aesthetic characteristics, and associated with high performance, advanced technology, and safety.
The Pirelli Tire brand is an international icon for technology, tastefulness, and Italian excellence, synonymous with safety and reliability. Represented by the unmistakable “long P” logo for more than a century, the Pirelli name is associated with exclusivity, luxury, and innovation, strengthening its distinctive position as a supplier to luxury car manufacturers.
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